You all know about Facebook, and most of us use it. And thanks to some of our other educational material, you’re familiar with different social media and how Moonlighting is great for generating shareable content. This is all well and good, but WHY should you share on social media? There are plenty of social media “experts” out there and marketing professionals who tell you that you need to be active on social media, but we’re here to tell you why it’s so important, especially when using Moonlighting.
Sharing Gives You Access to a Wider Audience
Social Media is the modern day “word of mouth” that previous generations of business owners relied on for growth. We live in a world where bad reviews can ruin a restaurant or a YouTube video can go viral and make someone famous overnight. This can seem intimidating, but it also gives you a serious advantage over those who neglect social media.
In one Facebook post, you can often hit more people than would ever read a targeted newspaper advertisement. It requires less participation from the readers and consumers, so they are more likely to pass it along. ‘Sharing’ something with friends requires only the click of a mouse, allowing you to hit many people who are not only family, friends, and acquaintances but friends of friends – and all for no cost to you.
Sharing Encourages Interaction with Your Consumer Base – and That Makes You Look Good!
Part of what makes social so powerful is that it allows you to publicly interact with your consumer base. While for some people and businesses this may present some issues, you can actively engage your customers and create an environment where customers feel like they can have access to the person behind the business. When you share posts about jobs through Moonlighting, you are giving your customers a place for them to comment and ask questions about your business or services outside of contacting you via email and waiting for a response.
The beauty of social media is that minimal effort and upkeep are needed to create maximum potential impact. It is very easy to tweet at someone about a job and get favorites and retweets, but calling individual customers to inform them of services and then field any questions or comments is extremely time-consuming.