I once read somewhere, “Entrepreneurs are the only people who work 80 hours a week to avoid working 40.” If you are a freelancer or running a small business, it’s likely you’re the most hard-working person you know. Even when there’s no client work to be done, there is always work to do behind the scenes…running the business, MARKETING the business.
More than likely, if you’re not a marketer or an ex-CEO, those 2 parts of business are not your expertise. Even if you’ve done marketing, it’s still hard to wrap your head around promoting your own services. Marketing someone else, sure. Marketing yourself, no thank you. But if you want to get anywhere and grow your freelance business into your dream career or even just pick up an extra client here and there, marketing is a must!
So if you’ve got a spare half hour or 2, maybe waiting at the doctor’s office, for the kids to wrap up soccer practice, or, let’s be honest, procrastinating starting that client project you aren’t excited about, give one or maybe all of these marketing ideas a go…
1. Email Past Clients
Keeping in touch with past clients is great practice. And even if it’s not something you actively do, why not touch base to see if any work you did needs updating? Or perhaps they know someone who is looking for work similar to what you did for them previously. Honestly, just saying ‘hi’ can keep you at the top of their mind so when they do need work done again, they think of you first.
2. Submit a Guest Blog
Guest blogging is an excellent way to get your name in front of potential clients. Pick blogs you read that have a large audience of people who’d be interested in your services. Offer some awesome insights that show you are an expert in that field. Hello thought leadership!
Ok, so you’re not a writer? That’s cool. I bet you’re still an expert in your field. We have a ton of awesome writers on Moonlighting that can take your knowledge and put it into words that people want to read.
3. Network Often & Connect
Not the local networking at the grocery store, although the power of word of mouth cannot be denied. I’m talking digital networking. Twitter and Facebook are excellent for networking with clients, customers and like-minded people. If you don’t have a social media presence yet, now is the time to make that happen. They are really the best marketing platforms (aside from Moonlighting, wink, wink) and a resource goldmine for businesses to reach new clients and build your reputation.
4. Build Out Your Web Presence
Google is truly the new Yellow Pages so you’ll want to own top search results for your name and what you do. While it does take time to build and maintain a website, you can quickly gain visibly by joining Moonlighting (if you haven’t already) and optimizing your Moonlighting account with an amazing profile page and separate posts for each of the great services you offer. Each one of these pages will help get you more visibility online.
5. Outsource It
Honestly, if this all sounds like too much on top of running your freelance or small business, we hear you. Sometimes you really need to just focus on your business and your product. With Moonlighting you can find thousands of social media managers, SEO consultants, writers, designers, and marketers all with the expertise you need to outsource any project.
If you aren’t sure where to start or are looking for an all-in-one solution, we have created amazing and affordable freelance and small business advertising service called Boost.
Boost lets you utilize our marketing expertise to get your service posts and Moonlighting profile rockin’, promote your services on top social media networks, and get you in front of your local audience, thanks to our awesome partners. All without you having to lift a finger (and way more affordably than you’d think it should be).
Building a successful freelance or small business is hard work, don’t let marketing be that dreaded ‘M’ word keeping you from the success you know you can achieve. Especially when you have the whole Moonlighting team routing for you! Seriously. We’re here for you, reach out any time.