In 2012, a college student was browsing an online forum when he discovered the term “cryptocurrency.”
Fascinated with the idea of blockchain technology, Robert Finch and his brother developed a web listing of Initial Coin Offerings to keep track of the crypto world. Five years later, Finch is the founder and CEO of the single most complete and comprehensive list of ICOs. His mission: to be the most trusted source of crypto information out there.
“My brother and I started ICO Alert for ourselves, initially,” says Finch, who lives in Pittsburgh. In April of 2012, the number of companies launching Initial Coin Offerings was growing. “The market began to heat up, and other people started using the site.” That is when Finch realized that his website held great value in the eyes of anyone buying into an ICO.
An Initial Coin Offering, or ICO, is a fundraising mechanism in which a company issues crypto tokens to its users in exchange for Ethereum or Bitcoin. The idea is not unlike an IPO (Initial Public Offering), but an ICO internalizes and aligns incentives between developers and users. This incentive structure has contributed towards the dramatic increase in ICOs over the past three years. By the end of 2017, Finch says, the total funds raised via ICOs will exceed $3 billion — that is more money raised than all American venture capital funds combined.
“I learned to code, began taking on some web clients as a freelancer, and eventually ICO Alert came into being,” Finch said. ICO Alert, the only comprehensive list of ICOs in existence, has been covered in Bloomberg Business, Inc.com, and other major news publications. The website currently has nearly 130,000 active users and continues to grow. Infrastructure companies make up 30-40% of the ICOs listed on the site, whereas the remaining companies are generally decentralized app and tech startups.
Moonlighting, one of the fastest-growing freelance marketplaces in the freelance economy, is featured on ICO Alert as it has recently announced its plan to launch its own coin offering in the first quarter of 2018. Established in 2014, Moonlighting provides tools to more than 600,000 freelancers, empowering them to promote their business and skills to a nationwide audience. By issuing its own cryptocurrency called “Moonbits,” Moonlighting plans to reward the engaged users on its App Store Top-10 featured mobile app.
“With an ICO, the incentives are able to align between user and developer,” Finch says. “That’s why crypto is so revolutionary –– there is this added incentive layer.”
ICO Alert continues to grow, listing about two dozen launches a day. What was once a small side project is now the most valued source for ICO listings.
To learn more about Moonlighting and our token offer, visit their official site.
This article was originally featured in the USA Today.